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Our team was contracted to serve as project managers for the expansion the Diversity and Inclusion Program at One American. Our team worked seamlessly between Jonamay Lambert, our client and One America, our clients end client.
The U.S. Department of Justice contracted our team, to audit POS sales data for a 1 yr, 3 yr and 5 yr period, to track market dynamics and brand sales to determine if the merger between Soft Sheen Carson and, then , brand African Pride, created a monopoly in the marketplace. Our team was the agency expert agency of choice by the government to evaluate the efficacy of this merger, We were chosen above multi-million dollar companies, AC Nielson and IRI (Information Resources, Inc). Our analysis was vital in allowing the acquisition to hit the market.
Diversity Connected and it’s family of affiliates to include Zeta Phi Beta Sorority Inc, bring its family of clients together to make a difference in the community by creating and executing need based events to include:
Pair our family of clients to include Luster Products and the Jane Carter Brand of products to create paid brand student ambassador programs at:
o Howard University
o Hampton University
o Tuskegee University
Brunswick lanes in Homewood IL and Lakewood Bowl in Richton Park. Spread brand awareness of SCurl Grooming Products to AA male demographic. This series of events featured celebrity influencers to include:
Contracted by CVS Pharmacy to increase brand awareness in 8 AA high indexing cities where Walgreens indexed higher than CVS/Pharmacy to engage the consumer in a culturally relevant way. See attachments for description. Executed in 8 cities.
Walmart – Keyshia Cole celebrity event (Smooth Touch Brand)
Executed in 8-12 cities (Celebrities include DLow, Dutchess (Black Ink Crew, Val Warner)
