© DIVERSITY CONNECTED 2025 All rights reserved
Our Body of Work
PRODUCTS TO CAUSES
HBCU initiative
Our team was contracted to serve as project managers
for the expansion the Diversity and Inclusion Program at
One American. Our team worked seamlessly between
Jonamay Lambert, our client and One America, our clients
end client.
MERGERS & ACQUISITIONS - U.S. Dept of Justice
The U.S. Department of justice contracted our team, to
audit POS sales data for a 1 yr, 3 yr and 5 yr period, to
track market dynamics and brand sales to determine if
the merger between Soft Sheen Carson and, then, brand
African Pride, created a monopoly in the marketplace.
Our team was the agency expert agency of choice by the
government to evaluate the efficacy of this merger, We
were chosen above multi-million dollar companies, AC
Nielson and IRI (Information Resources, Inc). Our analysis
was vital in allowing the acquisition to hit the market.
Brunswick Lanes -K Michelle Bowling Event (Smooth Touch Brand)
Diversity Connected and it’s family of affiliates to
include Zeta Phi Beta Sorority Inc, bring its family of
clients together to make a difference in the
community by creating and executing need based
events to include:
• Christmas Toy Drive
• In Store Barbershop Activations for socio
economically challenged Dads to get
complimentary cutting edge hair cuts with their
sons.
FINANCIAL SERVICES - Jonamay Lambert & Associates and One America
Pair our family of clients to include Luster Products
and the Jane Carter Brand of products to create
paid brand student ambassador programs at:
o Howard University
o Hampton University
o Tuskegee University
Celebrity Bowling Event
Brunswick lanes in Homewood IL and Lakewood Bowl in
Richton Park. Spread brand awareness of SCurl Grooming
Products to AA male demographic. This series of events
featured celebrity influencers to include:
CVS Pharmacy Heritage Tour
Contracted by CVS Pharmacy to increase brand
awareness in 8 AA high indexing cities where Walgreens
indexed higher than CVS/Pharmacy to engage the
consumer in a culturally relevant way. See attachments
for description. Executed in 8 cities.
Walmart – Keyshia Cole celebrity
event (Smooth Touch Brand)
CVS Pharmacy Heritage Tour
Executed in 8-12 cities (Celebrities include DLow,
Dutchess (Black Ink Crew, Val Warner)
