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Using data to analyze the category, Diversity Connected creates strategies for brands to increase sales, awareness and market share.
Anyone can get creative with the numbers. That's not what we do here at Diversity Connected. We give the facts, along with an actionable strategy to get your brand to the next level.
You can see we are accountable to you. When we connect, you become part of our family of clients. We develop KPI's so that you can measure our impact against goals.
The Diversity Connected team is committed to connecting your brand to the multicultural consumer. As consumer needs evolve, our expert analysis of the market and the multicultural demographic is leveraged to help our clients know where to sell their product and which retailers are the best partners for your products. We help manufacturers and retailers connect their products to people, causes and events to increase sales and generate business.
Category Management is Only the Beginning…We employ winning methods of research and analyses developed for your specific market (no cookie-cutter approaches), build comprehensive plans that we also oversee which includes accurate and efficient reporting, pricing and promotions that fit the market, financial budgeting, promotion and event planning as well as customized solutions according to the client’s objectives. We have the capability to manage everything from category strategy, to store-shelf, online and promotional execution.
We’ve carved out this niche that serves our clients best: Integrated Category Management, a style of strategy that embraces the new and what’s next in Consumer Packaged Goods, Product Distribution and Customer-Retail relationships.
